Michele says that the visual references Eilish sent for the shoot chimed with the ideas that he had been working on for his own collections, “referencing Hollywood, a world that fascinates me a lot. “If you feel like you look good, you look good,” says Billie, seen wearing a custom Alexander McQueen corset dress and sandals with latex stockings and gloves by Atsuko Kudo. “The more the internet and the world care about somebody that’s doing something they’re not used to, they put it on such a high pedestal that then it’s even worse.” “Jesus Christ?! Good for me? F**k off!” She splutters with frustration. “It made me really offended when people were like, ‘Good for her for feeling comfortable in her bigger skin,’” she says, curling her lips in mockery. In October, a paparazzi picture of her in a form-fitting vest sparked a media cycle rife with negativity and misjudged sympathy. She never claimed to stand for any of it. That’s why working with her is so stimulating – she forces me to think differently.” More simplistic interpretations of Eilish’s aesthetic saw her hailed as an icon of body positivity and a good example compared with female pop stars who wore less. Billie is exactly where she means to be without prejudice. “She is a continuously evolving artist with a new vision and interpretation of herself in terms of femininity. “Billie represents something completely new,” says Gucci creative director Alessandro Michele, who has regularly collaborated with Eilish. More lastingly, her mysterious, broken sound rewired pop. Her debut is Spotify’s eighth most-streamed album ever.
Eilish’s career is a parade of achievements, mostly concerning her age: she’s the youngest winner of the Grammy for Album of the Year (an accolade formerly held by Taylor Swift) and to helm a Bond theme (“No Time To Die”, written for Daniel Craig’s final 007 gig), and is the first artist born in the 21st century to have an American number one. She and Finneas recorded her debut album there, 2019’s When We All Fall Asleep, Where Do We Go?, without label interference. The colourful family bungalow in north-east LA, where they were homeschooled by their parents, working actors Maggie May Baird and Patrick O’Connell, turned into an anchor and a hive of “good people” as this gothy teenager became an era-redefining pop star. We’ve watched her get here, ever since her viral breakout at 13 with the delicate synth-pop song “Ocean Eyes”, recorded with her older brother, Finneas O’Connell, in their bedrooms.